Although TOMS does not operate their very own retail shops; however, TOMS does operate a web-based store at TOMS.COM where you can view all new styles for Men, Women and Youth. I highly reccomend the TOMS website for shopping TOMS products because the site has a bigger collection of products to choose from than any other retailers, you can also find exclusive products which will not be availaible to you in stores. On the other hand, TOMS is regularly growing and becoming tremendously available in more and more retail stores. TOMS is known as an international brand and are available in 30 countries. Retail stores such as Urban Outfitters, Nordstrom, Paragon, Neiman Marcus and other shoe retailers carries TOMS shoes. To find more retail stores that carries TOMS products you can check out "Find a Retailer" on the TOMS website. Retail websites such as Zappos.com, Amazon.com and Karmaloop.com also carries TOMS products.
Recently I have visited retail shops like Urban Outfitters on 2nd Ave, Make 10 on 8th Street and some other retailers in the city that carries TOMS shoes. Although the shops doesn't carry variety of styles, most of the classics in various colors are available to customers. When sales associates approached me I asked them different questions about TOMS and it's causes, and from what it seemed like most of the associates were aware of the brand enough to deliver the brand and it's causes to customers.
The company's consumer target is men and women ages 20-32, these men and women live in the Untied States and have a high school diploma or a college degree. They are employed and fall in the middle or upper class. They're laid-back individuals who enjoys calm activities as well as individuals who spend their money wiseley and responsibily because of their family, school, personal, etc. responsibilities in their everyday life. They are also the people who are looking for a casual and fashionable shoe that they can wear while doing day-to-today activities with a sole that has pure comfort. Currently consumers think as that style and cost are the most important qualities of a shoe. But with all the Consumer Decision Making the brand's goal is for consumers to think as "you can have it all with TOMS shoes"; a stylish, affordable and a in action shoe that benifits a child in need when product is purchased.
As I have mentioned before on my first post about Blake Mycoskie, founder of TOMS was inspired to start the brand from the "traditional Argentine alpargata" shoe. The brand has created many stratigies on developing a global vision. Although the brand is managed in the United States, TOMS products are available for customers in 30 countries, sold in retail shops and on TOMS.COM. Also as I have mentioned before, TOMS brand is well known for serving to kids with foot diseases with new pairs of shoes to the ones in need in many different countries starting with Argentina, Philippines, Kenya and other poor countries. Every year during the "One Day Without Shoe" campaign, events take place all around the world from Venice to Little Rock, Dubai and London to spread awareness about the importance of shoes in parts of the world where children's feet are exposed to diseases. Recently Blake Mycoskie has started his new journey on developing TOMS global vision in South Asia, in countries like Nepal, India where people are in need of eye vision. TOMS recently launched their new products "TOMS EYEWEAR" where if you purchase a pair of TOMS Eyewear, TOMS will help give sight to people in need through medical treatment, prescription eyeglasses and sight-saving surgery. As TOMS continue developing a global vision please do continue to check out my blog for more updates on the brand.
TOMS recently started their fist sight movement in South Asia with the "One For One" movement, giving vision to those who are in need. TOMS released three classic styles of TOMS sunglasses available for Men and Women. With a purchase of each TOMS eyewear TOMS will help give sight to people in need through medical treatment, prescription eyeglasses and sight-saving surgery, conducted by its first Sight Giving Partner, Seva Foundation.
Currently TOMS shoes are using various statistics to upgrade their marketing environment such as their website, mobile apps, blog and social media. TOMS.COM, is well established and always up to dated with new styles for the season. Other promotions are heavily concentrated all throughout the website as well. TOMS recently launched their "One Day Without Shoes" TOMS mobile application for iPhone and Android, the app is user-friendly to those who particapted on the previous events and as well as for the people who'll be participating on the upcoming event, users can learn about the event, find local events, stay up to date and upload pictures. The TOMS blog is always up to dated with news from all around the world regarding different topics according to the brand. Whether it's updates from TOMS headquarters or pictures and information, TOMS makes sure that this information is available to customers. Also featured in the blog is "TOMS in the press" which is made up of different articles from various media that TOMS has been featured in.
Hey guys, so I came across this competition against TOMS Shoes who are offering the same concept. Skechers recently launched a brand called BOBS. Bobs look just like TOMS, the popular canvas slip-ons, and even have a charitable aim. Only instead of donating one pair of shoes to the needy for every pair purchased, as Toms does, Sketchers donates two pairs of shoes. I mean.. really?? As TOMS remain to be the orginial giving shoe, I belive BOBS by Skechers have no competition. Although big props to TOMS for inspiring another company on giving.
As we all know by now that TOMS have been a very caring and a giving company since day one. If you have never bought a pair TOMS shoes, I think that it's that time where you buy a pair because of the foot diseses children are suffering from all over the world in countries like Philippines, Kenya, Argentina and other poor countries where children have no shoes to walk with. For every pair of shoes that TOMS sells, it also donates a pair to a child in need, in a program that has no boundaries and goes all around the world. The entire company is based on the idea of giving back to people who need it most. Instead of keeping all of the profits that it gets from selling its shoes, the company uses some of that hard earned money to create shoes for others and send them all over the world to needy people. A lot of people like the ethical aspect of the company, so they buy the shoes even if they can find something less expensive through another company. They know that they will be getting quality shoes, at a fair price, and doing something for other people who don’t have the opportunity to get things like shoes for themselves due to various hardships. Even in developed countries, there are plenty of people who can’t afford the basic things that they need, and would be grateful to get some help so that their needs for food, clothing, and shelter could be met. TOMS saw a need, and simply started filling it without asking for anything in return.
TOMS raises awareness by encouraging everyone to go without shoes one day out of
the year, last year April 5, 2011, was the fourth annual event. In 2010, over
250,000 people went without shoes and over 1,600 events took place around the world. Events around the world from Venice to Little Rock, Dubai to London
took place to spread the awareness about the importance of shoes in parts of the
world where children’s feet are exposed to diseases. For this campaign TOMS has
created a separate website, "Onedaywithoutshoes.com", the website includes a countdown till the next event which is on April 10, 2012. The website also includes information on foot diseases and infections like Podoconiosis, Hookworm, Dangerous Bebris, Jeggers which children are infected by.
As a Founder and Chief Shoe Giver of TOMS, Blake Mycoskie is looking to gain a
strong foothold with new and existing customers by
targeting men and women 18-34 years old. Through this plan, TOMS will actively move forward
to define a growing market within which the brand
can be successful.With a great extent of primary and secondary
research, TOMS will accurately define and target
challenges that they face. With this information, new
objectives will be presented for the TOMS brand that
will define and reflect the market trends, which will attract the target audience. TOMS will
reach the target audience through various
promotional and public relations strategies. With this campaign, TOMS hopes to speak to their
audience and let them know... "It's more than just buying a pair of shoes.
It's a lifestyle."
One way TOMS Shoes are always attracting back their customers to purchase is with the "One For One'' movement where with a purchase of TOMS shoes, TOMS will give a pair of shoes to a child in need. On the TOMS website you can view the campaign where they go into more details about the "One For One" program, and "How We Give"waring us about the how the shoe is being distrubted to the needs; "The Giving Pair" giving us more information on the shoe that's being donated, and "Why Shoes" talking to us about how can a pair of shoe make a better tommorrow for a child.
The TOMS Shoes company is driven by a single mission: To make life more comfortable. Towards that end, TOMS not only ensures that every pair of its slip-ons are soft, breathable, and lightweight for an optimal fit—the company has also charged itself with the responsibility of providing for the comfort of children in impoverished regions worldwide. For every pair of TOMS shoes purchased online or at retail, the company will provide a pair to a child in need.
TOMS Shoes is a for profit company based in Santa Monica, California. The company was founded in 2006 by Blake Mycoskie, an entrepreneur from Arlington, Texas. The company designs and sells lightweight shoes based on the Argentine alpargata design, Eyewear and light clothing.
Blake Mycoskie began his venture from a trip to Argentina where he saw extreme poverty and health conditions, as well as children walking without shoes. That’s when he recognized the traditional Argentine alpargata shoe as a simple, yet revolutionary solution. He quickly set out to reinvent the alpargata for the U.S. market with a simple goal: Blake made a commitment to match every pair of TOMS purchased with a new pair given to a child in need. One for One.
During its first year in business, TOMS sold 10,000 pairs of shoes. Blake returned to Argentina later that year with family and friends and gave back to the children who had first inspired him. Thanks to supporters, TOMS gave the One Millionth pair of new shoes to a child in need in September 2010. TOMS now gives in over 20 countries and works with charitable partners in the field who incorporate shoes into their health, education, hygiene, and community development programs.
Hello guys, welcome to my Blog. This will be my blog on TOMS Shoes for Professor Evans' Intro to Marketing Class. Through out this Spring Semester I will be posting articles about the company and where it stands, future goals, business plans and etc. I'll be looking forward to you guys checking out my blog.
Although TOMS does not operate their very own retail shops; however, TOMS does operate a web-based store at TOMS.COM where you can view all new styles for Men, Women and Youth. I highly reccomend the TOMS website for shopping TOMS products because the site has a bigger collection of products to choose from than any other retailers, you can also find exclusive products which will not be availaible to you in stores. On the other hand, TOMS is regularly growing and becoming tremendously available in more and more retail stores. TOMS is known as an international brand and are available in 30 countries. Retail stores such as Urban Outfitters, Nordstrom, Paragon, Neiman Marcus and other shoe retailers carries TOMS shoes. To find more retail stores that carries TOMS products you can check out "Find a Retailer" on the TOMS website. Retail websites such as Zappos.com, Amazon.com and Karmaloop.com also carries TOMS products.
