Tuesday, April 24, 2012

(Ch. 11) Developing and Managing Products


We can all get behind the vision of TOMS; as many of us understand the importance of what they do. However, we also want to know what we are getting in return for our hard-earned dollars. There are after all, many other ways to support the less fortunate.
Based on the Argentinean alpargata design, TOMS mostly concentrate on making classic slip on shoes made of either canvas, burlap, or denim. Some designs, such as the Cordones come with shoelaces so you can tie your shoes if you like, however most designs do not have this feature. A few designs are made for cold weather as they are fleece lined but again, most designs are not. These are not shoes you want to get wet. With the exception of the fleece-lined designs, cold and water will penetrate these shoes fairly quickly. TOMS also suggest ordering a slightly bigger size if you plan on wearing socks with your shoes, as they are made true to size and are meant to wear without socks. For example, if your feet are a size 10.5, purchasing a 10.5 size in TOMS shoes and then wearing socks will likely cause your TOMS to be pretty uncomfortable. Of course, all feet are different and TOMS does have a great customer service area for returns or exchanges. 




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