TOMS seperates itself from other shoe brands in various unique ways, as the brand offers quality, stylish & affordable products, it contributes to another human in different parts of the world where poverty exists. Not all shoe brands can pull off what TOMS offer to our society, being a new and upcoming compnay TOMS have caught many people's attention because of the company's ethics.As I have mentioned before, the company has defined their primary target audience as being college students, aged 19 to 24 males and females. These individuals are creative trend settlers that are socially aware or are becoming more social active. They are also technolocically savvy and are up to date with online and other electronics trends. They live an artistic lifestyle full of self expression. The primary target audience is not afraid to express their individuality through their own unique outlets, whether it be sports, drawing, music, dance or charity work, they strive to be themselves and not be influenced by modern trends. They are music lovers, concert goers, and move fanatics. They are cultural influencers that will push the TOMS message and drive our secondary target audience to the brand.
No comments:
Post a Comment