The company's consumer target is men and women ages 20-32, these men and women live in the Untied States and have a high school diploma or a college degree. They are employed and fall in the middle or upper class. They're laid-back individuals who enjoys calm activities as well as individuals who spend their money wiseley and responsibily because of their family, school, personal, etc. responsibilities in their everyday life. They are also the people who are looking for a casual and fashionable shoe that they can wear while doing day-to-today activities with a sole that has pure comfort. Currently consumers think as that style and cost are the most important qualities of a shoe. But with all the Consumer Decision Making the brand's goal is for consumers to think as "you can have it all with TOMS shoes"; a stylish, affordable and a in action shoe that benifits a child in need when product is purchased.  |
| A TOMS WEDDING: http://www.TOMS.com/wedding |
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