(Ch. 5) Developing a Global Vision
As I have mentioned before on my first post about Blake Mycoskie, founder of TOMS was inspired to start the brand from the "traditional Argentine alpargata" shoe. The brand has created many stratigies on developing a global vision. Although the brand is managed in the United States, TOMS products are available for customers in 30 countries, sold in retail shops and on TOMS.COM. Also as I have mentioned before, TOMS brand is well known for serving to kids with foot diseases with new pairs of shoes to the ones in need in many different countries starting with Argentina, Philippines, Kenya and other poor countries. Every year during the "One Day Without Shoe" campaign, events take place all around the world from Venice to Little Rock, Dubai and London to spread awareness about the importance of shoes in parts of the world where children's feet are exposed to diseases. Recently Blake Mycoskie has started his new journey on developing TOMS global vision in South Asia, in countries like Nepal, India where people are in need of eye vision. TOMS recently launched their new products "TOMS EYEWEAR" where if you purchase a pair of TOMS Eyewear, TOMS will help give sight to people in need through medical treatment, prescription eyeglasses and sight-saving surgery. As TOMS continue developing a global vision please do continue to check out my blog for more updates on the brand.
As I have mentioned before on my first post about Blake Mycoskie, founder of TOMS was inspired to start the brand from the "traditional Argentine alpargata" shoe. The brand has created many stratigies on developing a global vision. Although the brand is managed in the United States, TOMS products are available for customers in 30 countries, sold in retail shops and on TOMS.COM. Also as I have mentioned before, TOMS brand is well known for serving to kids with foot diseases with new pairs of shoes to the ones in need in many different countries starting with Argentina, Philippines, Kenya and other poor countries. Every year during the "One Day Without Shoe" campaign, events take place all around the world from Venice to Little Rock, Dubai and London to spread awareness about the importance of shoes in parts of the world where children's feet are exposed to diseases. Recently Blake Mycoskie has started his new journey on developing TOMS global vision in South Asia, in countries like Nepal, India where people are in need of eye vision. TOMS recently launched their new products "TOMS EYEWEAR" where if you purchase a pair of TOMS Eyewear, TOMS will help give sight to people in need through medical treatment, prescription eyeglasses and sight-saving surgery. As TOMS continue developing a global vision please do continue to check out my blog for more updates on the brand. 
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