(Ch. 15) TOMS Retailing Strategy

Although TOMS does not operate their very own retail shops; however, TOMS does operate a web-based store at TOMS.COM where you can view all new styles for Men, Women and Youth. I highly reccomend the TOMS website for shopping TOMS products because the site has a bigger collection of products to choose from than any other retailers, you can also find exclusive products which will not be availaible to you in stores. On the other hand, TOMS is regularly growing and becoming tremendously available in more and more retail stores. TOMS is known as an international brand and are available in 30 countries. Retail stores such as Urban Outfitters, Nordstrom, Paragon, Neiman Marcus and other shoe retailers carries TOMS shoes. To find more retail stores that carries TOMS products you can check out "Find a Retailer" on the TOMS website. Retail websites such as Zappos.com, Amazon.com and Karmaloop.com also carries TOMS products.

Recently I have visited retail shops like Urban Outfitters on 2nd Ave, Make 10 on 8th Street and some other retailers in the city that carries TOMS shoes. Although the shops doesn't carry variety of styles, most of the classics in various colors are available to customers. When sales associates approached me I asked them different questions about TOMS and it's causes, and from what it seemed like most of the associates were aware of the brand enough to deliver the brand and it's causes to customers.